- Selecting digital media
- Copyright begins as soon as the content is created
- Fair use allows copyrighted work to be used, under very specific conditions
- Relevancy and quality
- Multimedia design
- Average American adult spends 11 hours per day interacting with media
- Videos are a very effective way to keep attention
- Audio is underutilized
- Questions
- Protection for the creator of something from having their work copied and used for profit
- Make sure the image or multimedia is not copyrighted, and if it is, check for exceptions and terms of use.
- Your multimedia should be chosen and designed with your branding immediately in mind. Audience is everything, so cohesion between branding and multimedia is very important
- Design with multimedia in mind, as it is the most effective way to keep the attention of the audience.
- Online resources
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